Corporate gifts – part of business culture
With an increasing level of business now being traded in Asia, it is important that Australian companies understand cultural differences. This is particularly important in regard to the cultural rules of gift giving.
Gift giving or ‘gifting’ is not a normal part of business in Australia, however when dealing with Asian customers gifting can benefit a business relationship and is considered a normal part of doing business.
In such a case, gifting Australian items, such as Aboriginal art design, quality food or wine would be construed as normal cultural relationship building.
It is recommended that research be undertaken to understand the particular cultural situation you are entering as not all Asian cultures are alike. It is critical that culturally appropriate gifting take place as inappropriate gifts may sour the relationship completely.
Source: BRW